Advanced Analytics: Scorecard

What if a story about your company had a high advertising value, but contained a negative comment about your product or service? Simply measuring the advertising value of an article doesn’t provide the true impact of that story unless you factor in the tone. Scorecard Analytics track the value of an article and factor in the tone to help you understand the true impact of your media coverage.

With Cision’s Scorecard Analytics, a Cision analyst reads each article and provides the following metrics:

• The tone of your story on a 5-point scale.
• The volume of coverage you’ve received during the analysis period.
• The media mix of your coverage (print vs. online vs. broadcast).
• The regions and markets where news items were received.
• The total potential audience (# of impressions).
• The top outlets where you received media coverage.
• The option to compare all these metrics against your competitors.

Scorecard Analytics are available for all media coverage including your print, online and broadcast news, and reports can be generated over time to help you understand media trends.

Available in these editions:

Small Business

Professional

Enterprise

= Add-on