Cision - Free PR white papers and resource materials to help research, contact and monitor media outlets.

White papers that help generate ink

Cision white papers are insightful and cover a range of topics affecting the public relations industry. We have white papers that provide in-depth coverage of immerging topics as well as practical, actionable tip sheets.

Please select the white papers you wish to download and fill out the form below. Your white papers will be e-mailed to you shortly after you submit the form.

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White Papers

	Blog White Paper Learn about blogs and how you can start working with this new medium to further expand the reach of your media campaigns.
	RSS and Podcasting White Paper This white paper explains RSS (Really Simple Syndication) and Podcasting and how it can help you, your client or your company.
	Targeting White Paper Find out about what to do and what NOT to do in targeting the media effectively and building fruitful working relationships with the press.
	Social Media White Paper Discover how to leverage the unique dynamics of the social media universe to advance your communication strategy
	Communication Cycle White Paper Find out about the functional stages of PR’s Communication Cycle and how the latest trends have impacted the way PR professionals work.
	Effectively Managing the 24/7 Global Media Environment Learn how to Implement comprehensive media monitoring programs that keep management informed of critical news coverage, prepare for global changes and to mitigate risk.